Once a revolutionary experience, online shopping is now an everyday convenience that many people rely on for a large portion of their holiday shopping. Although the ritual of sitting behind of a laptop or PC is still a preferred shopping method for most, shoppers purchasing via mobile devices continues to increase year after year. With the introduction of personal tablets and smartphones, shopping anywhere and everywhere has never been easier.
According to Google, 41% of holiday shoppers who used a smartphone to research products actually purchased directly with their phone. Now more than ever it is incredibly important to make sure that your web presence is translated well across all mobile platforms, including phones, tablets and even video game consoles with internet connectivity.
Want to increase your online holiday sales this season? We’ve got some tips to keep you in the know!